Delys Poynton


Branding

Delys is an ITEC Level 3 Personal Trainer & Sports Nutritionist and has been passionate about Spinning/indoor cycling for over 18 years. She offers one-to-one or small group personal training for all ages and fitness levels. Delys asked me to design a new logo that encompasses everything that is at the heart of her philosophy and business – loving yourself by looking after yourself. I did this by creating individual energetic icons that encompass all aspects of her training programme and enclosed them all within a strong yet friendly heart shape.

The clean design and fresh colour palette portray the friendly service that Delys offers through her individual training sessions. I developed a new set of icons for Delys’s Christmas card. The weight-lifter holding up the base of the Christmas tree supports other festive imagery and fitness icons like a jogger running up the incline of the tree. The combination of the festive season and a healthy lifestyle contribute to really celebrating Christmas!

PRINT . DIGITAL . BRAND