Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. They work in partnership with Irish enterprises to help them start, grow, innovate and win export sales in global markets. In this way, they support sustainable economic growth, regional development and secure employment.
After updating their identity, Enterprise Ireland wanted to ensure that their brand was always used to proper specifications. The project culminated in the creation of a thorough and complex corporate guidelines programme and print manual. These helped to enforce the proper use of their new brand for designers, printers, advertisers and other media professionals, and present a unified vision of the brand to the public.
A key goal of these guidelines was to ensure that all parties use the brand elements consistently. These guidelines provide information and tools and set the standards for using logos, typefaces, colours and other design elements in advertisements, brochures, newsletters, packaging and online communications.
Here is a set of brochure covers that I created after the development of the guidelines.